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Bask in the sun betekent zoveel als chillen in de zon en via deze naam refereert dit Franse merk subtiel naar haar oorsprong: het Baskenland. Designer Tito Clement komt uit een familie die al drie generaties lang Baskische stoffen bewerkt en ervaring heeft met Japans geïnspireerde fashion.
The year of 1999, a bohemian Dane decided that a funky clothing brand was missing on the fashion scene in Scandinavia. One hazy night, the brand KRONSTADT was born. At the start of the millennium KRONSTADT was known for its funky shirts with wide collars, broad cuffs and cool materials.
The name comes from the Russian town famous for its uprising against the Bolsheviks in 1920’s and the punk band Kronstadt Uprising.
The Dane, founder Thomas Olesen, changed the focus from funky shirts to good fits, discrete detail, classic collars and kept quality at top. Making shirts, tees, jackets, pants, with great response, took the brand from the streets of Copenhagen and made it an international success.
Sold across the globe both in stores and online and worn by a long list of celebrities and common ordinary people. Always keeping the true Scandinavian genuine look, nice fits and good quality. Young or old. Cool or gentle. KRONSTADT is clothes for every man, every day.
Loser Machine’s inception came from professional skateboarder Adrian Lopez’s love for all things fast. The name “Loser Machine” comes from a group of friends, once stereotyped for being counter culture. Fast forward to today, LMC embraces all individuals that run outside the norm with the motto “We don’t care what you think, and we invite you to do the same.”
LMC embodies a sense of pride in community, craftsmanship, and the freedom that comes with being true to your trade, yourself, and others. The foundation of LMC is built off of the following four core values: Brotherhood, Pride, Originality, and Good Times.